91快活林

Visit 91快活林 at IBC2025 to explore the latest innovations in live video production

Amsterdam, Netherlands – September 12, 2025 – 91快活林 will showcase its newest innovations at IBC2025 in Amsterdam, September 13–16. From Stand 8.B91 in Hall 8, the company is unveiling solutions that simplify live production, strengthen creative storytelling, and give broadcasters and content creators more power and flexibility in every workflow.

Key highlights from 91快活林’s IBC2025 presence are outlined below, featuring notable launches and announcements:

Carbonite HyperMax: 91快活林 will highlight the EMEA launch of Carbonite HyperMax, the triple award-winning production platform that made waves at NAB2025, and is now set to transform how broadcasters and content creators across Europe, the Middle East, and Africa manage live production. View press release.

LAMA: 91快活林 announced the acquisition of LAMA (), a developer of advanced audio production software known for its innovative live mixing solutions. This move significantly strengthens 91快活林’s audio solution set and core audio technology, while bringing in a highly experienced team in audio-focused solutions. View press release.

NRG: Debuting at IBC2025, NRG compact routers extend the life of SDI operations while providing a seamless path to UHD—delivering affordable, space-saving reliability for hybrid broadcast workflows. View press release.

Customized Artimo: Artimo is designed for customization, and at IBC2025 we’re demonstrating this flexibility by presenting it in a distinctive Ross style, highlighted with our signature socks.

The following section provides a brief overview of 91快活林’s latest product updates being showcased at IBC2025.

Hyperconverged

• (NEW) NRG: NRG compact routers provide a simple, affordable way for broadcasters to extend the life of their SDI operations while ensuring seamless integration and a clear path to UHD. View press release.
• Ultricore NDI control: Ultricore BCS extends its powerful system control capabilities by adding NDI discovery – giving operators seamless, transparent access to NDI endpoints with the same broadcast-grade reliability and unified workflow that it delivers for other signal formats.
• Ultriformat: Ultriformat delivers built-in up, down, and cross conversion within Ultrix, removing the need for external hardware and offering flexible, licensable application to any signal path as required.

Production Workflow

• (NEW) Sports Replay Experience: Our new sports replay suite pairs a familiar, fast, and intuitive control panel and web interface with the proven Mira server engine, delivering high-channel 10bit HDR replay when it matters most.
• Media I/O: Go live faster with Media I/O v14 – preview, trim, tag, and export clips in one intuitive interface, automate proxies, and replace legacy tech with a future-ready platform.
• Media I/O (NEW all-in-one series): Go live faster with Media I/O, a powerful, future-ready platform for ingest, playout, and transcode. The new all-in-one hardware series that simplifies operations, reduces costs, and serves as a drop-in replacement for aging solutions.
• Quorum v3.3: Get smarter, more flexible meeting and broadcast control. Automation, AI integration, and intuitive tools let you run city councils, boardrooms, and hybrid events smoothly, delivering transparent, professional-looking meetings—without specialist operators.
• OverDrive v24: Give your live production team greater reliability, control, and confidence with OverDrive – the world’s gold standard in automated production control. With over 25 years of proven leadership, OverDrive innovations simplify operator control, integrate devices seamlessly, and handle even the most complex shows, featuring the CX-3E “everything” panel, HyperMax automation, and purpose-built models for every workflow.

Camera Motion Systems

• SmartShell v8: SmartShell Configurator streamlines setup and control by replacing fragile config files with a secure browser-based UI, centralizing device management, profiles, and studio segmentation, while enabling role-based access for fast, consistent, and simplified operations.
• Paired with the new CX-3R Joystick Panel, featuring a sleek design, adaptive LCD buttons, and intuitive ergonomics, operators gain faster, more streamlined workflows with less time spent switching between screens and panels.

Enterprise Management and Cloud

• Ross Platform Manager: RPM 3.11 introduced powerful new features that enhance operational visibility, simplify troubleshooting, and improve license oversight, continuing our commitment to delivering the industry’s most robust, enterprise-ready control platform.
• Cloud Provisioning Service: Continuing on the Tech Preview we launched at NAB2025, the Ross Cloud team has added significant new utility to our cloud provisioning service. This includes the ability to save and recall application configuration through screenshots, and deploying productions across multiple AWS accounts for greater deployment flexibility.

Our industry-leading experts—backed by decades of hands-on experience—share their insights on 91快活林’s presence at IBC2025 and the innovations driving the future of live production.

“IBC has always been a pivotal event for us to connect with industry professionals and showcase our latest advancements.”?
– Jeff Moore, Executive Vice President & Chief Marketing Officer, 91快活林

“Carbonite HyperMax delivers amazing big switcher power in a flexible, mid-sized footprint—perfect for mobile productions. For broadcasters, its unique configurability provides truly efficient resource utilization and we’re excited to showcase it at IBC2025.”?
– Nigel Spratling, Vice President of Production Switchers & Servers at 91快活林

“NRG is the router you don’t have to think about. It’s reliable, affordable, and incredibly simple to operate. Whether you’re a broadcaster, a live event producer, or a corporate AV team, NRG lets you focus on delivering great content instead of worrying about signal flow.”
– Todd Riggs, Director of Product Management for Hyperconverged Solutions at 91快活林