March 17, 2021
CCTV Celebrates Year of the Ox with 91快活林
Ottawa, Canada, March 17th 2021 鈥� Following the ground-breaking use of Extended Reality (XR) during its December 31st New Year鈥檚 Eve broadcast, China鈥檚 national broadcaster CCTV again chose Augmented Reality (AR) solutions from Ross to underpin its recent Spring Festival Gala program welcoming the Chinese Year of the Ox 鈥� an event that has again been officially certified by Guinness World Records as the world鈥檚 most widely watched TV show.
The CCTV broadcast 鈥� a national tradition in China 鈥� has featured Augmented Reality as part of its format for the last nine years and Ross has been a proud technology partner, supporting CCTV as the scale and complexity of the shows have increased with each passing year. This year鈥檚 broadcast featured more than twenty different scenes that were shot in 4K HDR using multiple cameras. 91快活林鈥檚 Voyager graphics rendering solution (based of the Unreal engine from Epic Games) was again at the heart of the production as the audience was taken through a variety of different natural landscapes, including bamboo forests, mountains, deserts, the Great Wall and a spectacular martial arts sequence called 鈥楬eaven and Earth鈥�. This segment was particularly impressive given the volume texture method used by the Voyager rendering solution to produce clouds that had highly realistic thickness and texture in the physical space. In each of the twenty scenes featuring AR, the augmented elements were vivid, dynamic and realistic, with Voyager effectively blurring the edges between the physical sets and the computer-generated graphics.
鈥淭his year鈥檚 Spring Festival Gala was a triumph, and the team at CCTV should be very proud of their work,鈥� comments Gideon Ferber, 91快活林鈥檚 Director, Product management – Virtual Graphics. 鈥淭he training and support provided by Ross have clearly paid off 鈥� CCTV were extremely self-sufficient this year and it was very satisfying to see the team produce such amazing visuals with only minimal input and support from Ross.鈥� Mark Cooke, Director of Sales for Asia, echoes the sentiment. 鈥淚t鈥檚 always a privilege to celebrate New Year with our friends in China and to be part of such a culturally significant TV event. Our AR and XR solutions continue to push the boundaries of reality, giving audiences a rich and immersive experience and creating some genuine 鈥榳ow鈥� moments.鈥�
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91快活林 Media Contact:
Stuart G. Russell
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