91快活林

Visitors to IBC Show 2025 are stepping into a world where technology and creativity meet to transform the possibilities of live production. On the 91快活林 stand, the latest innovations in virtual production are on display, offering broadcasters and content creators a first-hand look at how flexible, sustainable, and efficient modern workflows can be.

From immersive graphics to adaptable studio environments, the showcase demonstrates how Ross Virtual Solutions helps broadcasters achieve their creative ambitions while meeting operational demands.

Voyager, the Unreal Engine-based render engine, delivers photorealistic environments, augmented reality (AR) elements, and stylised virtual worlds.

Voyager Trackless Studio?offers a cost-effective approach to virtual production, using the same high-quality assets and realism as fully tracked environments, but without the need for additional hardware or infrastructure.

Lucid Studio?provides an intuitive control layer, enabling producers, journalists, and presenters to manage virtual productions with confidence. Its integration with MOS-driven workflows makes adding or editing virtual graphics as seamless as updating a lower third.??

A Hybrid Approach with Sustainability in Mind

At this year’s IBC showcase, Ross demonstrates a hybrid production space that combines Greenscreen Virtual Set Production with AR set extensions, alongside LED-based XR (Extended Reality). This balance illustrates not only the flexibility of today’s workflows but also their role in reducing environmental impact.

Virtual production significantly lowers the need for physical construction, material transport, and repeated set rebuilds. By transforming a single studio into multiple production formats within minutes, broadcasters can reduce waste and cut emissions, all while maintaining creative freedom. This shift towards sustainable production practices reflects a broader industry move across Europe toward greener solutions.??

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Behind the Scenes: Technology in Action?

IBC offers the perfect opportunity to see how these solutions come together in real-world scenarios. On the Ross stand, two dedicated areas give visitors the chance to experience the workflows first-hand.

Station 1?brings together Tracked Virtual Sets and AR, with the Blackbird Robotic Pedestal from Ross Camera Motion Systems working seamlessly alongside Trackless Studio. Combined with OverDrive, this setup shows how automation and virtual production fit naturally into everyday newsroom operations.

Station 2?focuses on the creative possibilities of LED-based XR, supported by XPression Tessera and Carbonite Mosaic. Seen through the Furio rail-mounted camera, the result is a dynamic and flexible production environment that can easily adapt to the demands of live broadcast.

Rather than abstract demonstrations, these stations show how the tools work together to create efficient, sustainable, and visually compelling productions — technology designed not just for today’s showcase, but for everyday use in studios across Europe and beyond.

Bringing Virtual Sets to Life

Ross Virtual Solutions is proud to collaborate with??and?, who bring their design expertise to the virtual set showcased at IBC. Their expertise in creating innovative, storytelling environments that seamlessly integrate physical and virtual design, ensures that the set is not only visually stunning but also practical, flexible, and optimized for the demands of modern broadcasters.

Explore Ross Virtual Solutions at IBC 2025 — from Voyager to Lucid Studio. Book a meeting with us at IBC to discuss how we can power your next production..