Cloud production has reached a new phase of maturity. The question is no longer if the cloud can work, it’s how to make it valuable in real-world production workflows. Contribution and distribution already default to the cloud. Now, production is scaling up.
These are trends see shaping what’s next:
Agility is the new benchmark?
In the shift to cloud-based production, speed and efficiency are top priorities. Broadcasters want to spin up environments quickly, start when ready, and shut things down when the production wraps. With cloud costs looming, there’s pressure to use only what you need when you need it.
That’s the real use case for the cloud: agility.
This expectation is shaping the design of 91快活林’s next generation cloud production tools, that let teams launch, pause, and fully remove cloud environments as needed, cutting waste and increasing flexibility.
Teams also want simple ways to scale production. Take Tier-2 sports: these productions may not have on-site graphics gear or the budget for an OB van, but they still want professional-grade results. With 91快活林’s Rocket Cloud Services, operators can run graphics in the cloud and integrate them into on-premise productions. That means lower thirds, scoreboards, and more,?without extra hardware or permanent investments.
Orchestration as a core capability??
Orchestration has become a central theme, and for good reason. It’s no longer enough for tools to work in isolation. They need to work together.
That’s especially true in hybrid environments, where infrastructure spans both cloud and on-premise. Many creative workflows already operate this way, blending the flexibility of the cloud with on-premise reliability,?and that model is here to stay. But without orchestration, added complexity and coordination gaps can slow everything down.
Solving this requires real investment. That’s why initiatives like Catena (via the Society of Motion Picture and Television Engineers) and (via the European Broadcast Union) are promising spaces to follow,?both focused on orchestration across hybrid, multi-vendor environments.
AI for efficiency, not buzz?
In live production, we’ve been asking the same question for decades: how do we do more with less? That mindset now shapes how teams think about artificial intelligence (AI) as a tool to streamline tasks, reduce friction, and make production easier, rather than just a vague concept.
That marks a shift from just a couple of years ago when AI felt more like a buzzword than a solution.?In practice, AI is about efficiency and freeing up creative time, and that will quietly reshape team dynamics.
Ross Voice Control is a good example. It uses natural language to trigger graphics or camera cues, massively expanding the number of inputs a technical director can control. We showed , where our CEO delivered a weather segment entirely by voice. No operator, no control panel, just prompts like “What’s the weather like in Las Vegas?” and the graphics responded in real time. This feature was recently trialled (flawlessly) by a major broadcaster as part of their election night coverage.
Cloud production: moving forward?
The next phase of the cloud isn’t about what’s possible; it’s about what’s practical. Broadcasters are asking for solutions that deliver real return on investment, lower technical barriers, and make production workflows more flexible. Those needs are shaping our roadmap at 91快活林, and the tools we’re building next.
To be the first to see 91快活林’s next generation cloud production solutions, reach out to our team here.?